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Social Media Marketing

Build an audience that buys from you

Followers aren't the goal — a warm audience that trusts you and converts is. We build content systems that compound attention into revenue.

  • +284% average engagement lift
  • Content systems, not random posting
  • Owned audience, platform-independent

Typical outcomes

Avg. engagement rate lift
+284%Avg. engagement rate lift
Avg. follower growth (12mo)
+412%Avg. follower growth (12mo)
Avg. social-attributed revenue
+91%Avg. social-attributed revenue
Platforms managed
5Platforms managed

Averages across Digital Squad client accounts. Individual results vary — we show you a realistic range for your situation on the audit call.

Companies we've done social media for

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
The problem

Posting consistently and still invisible

Consistency alone doesn't work anymore. Here's what's actually holding your social back.

You're posting, not publishing

Random posts on a random schedule don't build anything. Audiences form around a recognizable point of view delivered in recognizable formats.

You optimized for reach instead of resonance

A hundred thousand passive impressions from people who'll never buy is worth less than a thousand from your exact buyer.

No clear path from content to revenue

Great content that never asks for anything is a hobby. There has to be a deliberate route from feed to email list to offer.

You're renting your entire audience

One algorithm change can erase your reach overnight. Without converting social attention into owned channels, you're building on ground you don't control.

Our approach

A content system that compounds

We define your point of view, build repeatable content formats around it, and engineer the path from attention to owned audience to revenue.

+284%

Avg. engagement rate lift

+412%

Avg. follower growth (12mo)

+91%

Avg. social-attributed revenue

5

Platforms managed

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

01

Content strategy & pillars

A defined point of view, 4–6 content pillars, and repeatable formats your audience learns to recognize and expect.

02

Full content production

Static graphics, carousels, short-form video, and copy — produced, scheduled, and published for you.

03

Platform-native adaptation

Each platform gets content built for its behavior, not one asset resized five ways.

04

Community management

Comment and DM response within business hours, with escalation paths for support and sales conversations.

05

Creator & influencer partnerships

Sourcing, negotiation, briefing, and performance tracking for creator collaborations.

06

Social listening

Brand mention monitoring, competitor tracking, and trend identification feeding back into the content calendar.

07

Owned-audience funnels

Lead magnets, link-in-bio funnels, and email capture that convert social attention into a list you actually control.

08

Monthly performance reporting

Engagement, growth, and social-attributed revenue — plus what we learned and what changes next month.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

  1. Audit & positioning

    Weeks 1–2

    Analyze your current social, your competitors, and your audience. Define the point of view that will make you distinctive.

  2. Build the system

    Weeks 2–3

    Content pillars, format templates, brand kit, and a 90-day calendar mapped to business goals.

  3. Produce & publish

    Ongoing

    Batch production, approval workflow, and consistent publishing across every managed platform.

  4. Engage & grow

    Daily

    Active community management, proactive engagement in your niche, and creator partnerships.

  5. Analyze & double down

    Monthly

    Monthly review of what resonated, then reallocating production toward the formats that are working.

Investment

Real prices, on the page.

Making you book a call to learn the number wastes your time and ours. Here's what it costs.

Presence

Brands needing consistent, quality output.

Scoped to your brief

  • 2 platforms managed
  • 16 posts/month
  • Content calendar & scheduling
  • Basic community management
  • Monthly reporting
Request a quote
Most popular

Growth

Brands treating social as a real acquisition channel.

Scoped to your brief

  • 4 platforms managed
  • 40 posts/month incl. short-form video
  • Daily community management
  • Creator partnerships (2/mo)
  • Social listening & trend response
  • Lead magnet & funnel build
  • Dedicated social strategist
Request a quote

Authority

Category leaders and executive brand building.

Scoped to your brief

  • Unlimited platforms
  • Daily publishing cadence
  • Executive / founder brand program
  • Full creator program management
  • Crisis & reputation monitoring
  • Dedicated content squad
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Social Media questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

Organic and paid are separate services, but they're run by teams that sit together — and organic content that performs well is exactly what we promote. Bundling both is common and usually more efficient.

Social Media

Ready to fix this properly?

Followers aren't the goal — a warm audience that trusts you and converts is. We build content systems that compound attention into revenue.

Our commitment: First month is scoped as a paid pilot. If you're not happy with the content quality, we refund it in full.