Skip to content
DigitalSquad
The squad

The person who pitches you runs your account.

Bait-and-switch staffing — senior on the pitch, junior on the account — is the most common agency failure mode. So here's everyone, by name, with what they actually own. You'll meet your squad in week one and they'll be in a shared Slack channel with you.

LeadershipPaid MediaSEO & ContentCRO & ProductMeasurementCreativeRetentionEngineering

Mara Delgado

Managing Partner

Co-founded Digital Squad in 2016

Agency operationsClient strategyPricing and incentive design
Since 2016 · 4 articlesRead bio

Theo Okonkwo

Head of Paid Media

Runs $40M+ in annual managed spend

Google AdsMeta AdsContribution margin modelling
Since 2018 · 4 articlesRead bio

Ines Haugen

Head of Organic Growth

Builds SEO systems that compound

Topic cluster architectureBottom-funnel content strategyE-E-A-T and YMYL content
Since 2019 · 2 articlesRead bio

Callum Whitfield

Technical SEO Lead

Crawl budget, indexation, and Core Web Vitals

Crawl budget architectureIndexation diagnosticsProgrammatic SEO
Since 2020 · 3 articlesRead bio

Rania Farouk

Head of Experimentation

Runs the testing program and the insight library

A/B test designStatistical analysis and sequential testingUser research and session analysis
Since 2019 · 4 articlesRead bio

Desmond Achebe

Analytics Lead

Builds measurement finance will sign off on

Server-side tracking and sGTMConversions API implementationAttribution modelling
Since 2021 · 4 articlesRead bio

Juno Takahashi

Creative Director

Runs the in-house creative studio

Ad creative strategyHook testing systemsShort-form video direction
Since 2020 · 2 articlesRead bio

Lena Kowalczyk

Head of Lifecycle

Email, SMS, and the retention economics behind bidding

Klaviyo and lifecycle automationRetention economicsEmail deliverability
Since 2021 · 2 articlesRead bio

Soren Halvorsen

Engineering Lead

Ships the builds and owns performance

Next.js and React architectureHeadless commerceCore Web Vitals and performance budgets
Since 2019 · 3 articlesRead bio

Petra Novakovic

Managing Editor

Runs editorial production and the writer network

Editorial operationsSubject-matter writer sourcingExpert extraction interviews
Since 2021 · 2 articlesRead bio

Elias Danforth

Client Strategy Director

Runs the audits and the accounts that follow them

Growth audits and diagnosisEngagement scopingFunnel economics
Since 2020 · 2 articlesRead bio

Amara Sesay

Head of Video Production

Runs creator sourcing and post-production throughput

UGC creator sourcing and managementPost-production workflowMulti-format delivery
Since 2022 · 1 articleRead bio

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
Meet them properly

Get on a call with the actual team.

The free audit is run by the strategist who'd own your account — not a salesperson who hands you off afterwards.

Book my free auditSee the proof first