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Video Production & Editing

Video that earns the next 3 seconds

Retention is the whole game. We edit for the scroll — hook in 1.5 seconds, pattern interrupts every 4, and a payoff that actually sells.

  • 48-hour standard turnaround
  • +64% average watch-time lift
  • Unlimited revisions on every edit

Typical outcomes

Average watch-time lift
+64%Average watch-time lift
Standard turnaround
48hStandard turnaround
Avg. creative-driven ROAS lift
3.1xAvg. creative-driven ROAS lift
Assets/month at full volume
40+Assets/month at full volume

Averages across Digital Squad client accounts. Individual results vary — we show you a realistic range for your situation on the audit call.

Companies we've done video editing for

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
The problem

Great footage, forgettable videos

You're producing content. It's getting views but not results. Almost always one of these four things.

The hook is buried

If the first 1.5 seconds don't create tension, nothing after it matters. Most edits open with a logo animation — the single most reliable way to lose 40% of viewers.

The pacing is wrong for the platform

A YouTube edit dropped onto TikTok dies. Each platform has a different tolerance for setup, and one master edit can't serve all of them.

Volume is too low to learn

Creative is the biggest lever in paid social, and it's a numbers game. Two videos a month can't produce a winner. You need enough at-bats to find the outlier.

It's beautiful but doesn't sell

Cinematic color grading doesn't move product. A clear problem, a credible proof moment, and one specific call to action does.

Our approach

A retention-first editing system, built for volume

We don't just cut footage. We build hook libraries, test openers systematically, and give you enough creative volume to actually find winners.

+64%

Average watch-time lift

48h

Standard turnaround

3.1x

Avg. creative-driven ROAS lift

40+

Assets/month at full volume

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

01

Hook library & testing

Every video ships with 3–5 alternate openers so you can test hooks without re-editing the whole asset.

02

Multi-platform aspect ratios

9:16, 1:1, 4:5, and 16:9 delivered from one edit — properly reframed, not just cropped.

03

Motion graphics & kinetic text

Branded lower thirds, animated captions, data callouts, and transitions that hold attention without distracting.

04

Sound design & mixing

Licensed music, SFX layering, dialogue cleanup, and loudness normalization per platform spec.

05

Burned-in captions

Frame-accurate captions in your brand style — 80% of social video is watched on mute.

06

Color grading

Consistent LUT-based grading so every asset looks like it came from the same brand.

07

UGC creator sourcing

Optional: we brief, source, and manage creators, then edit the raw footage into performance-ready ads.

08

Performance feedback loop

We review retention graphs and ad metrics monthly, then adjust the editing approach to what the data shows.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

  1. Creative strategy

    Week 1

    We study your top-performing content and your competitors', then build a hook and angle matrix to work from.

  2. Footage intake

    Ongoing

    You upload raw footage to a shared drive — or we source and manage UGC creators for you.

  3. First cut

    48 hours

    Rough edit within 48 hours with hook variants, delivered on a review platform with timestamped comments.

  4. Revisions

    24h per round

    Unlimited rounds until it's right. Most edits are approved in one or two.

  5. Deliver & measure

    Monthly

    Final files in every ratio, then a monthly retention review that shapes the next batch.

Investment

Real prices, on the page.

Making you book a call to learn the number wastes your time and ours. Here's what it costs.

Starter

Brands testing short-form for the first time.

Scoped to your brief

  • 8 edited videos/month
  • 3 hook variants each
  • All aspect ratios
  • Captions & basic motion graphics
  • 48-hour turnaround
  • Unlimited revisions
Request a quote
Most popular

Volume

Paid social teams that need enough creative to find winners.

Scoped to your brief

  • 25 edited videos/month
  • 5 hook variants each
  • Advanced motion graphics
  • Custom sound design
  • Dedicated editor + creative strategist
  • Monthly performance review
  • 24-hour rush available
Request a quote

Studio

Full production — shoots, creators, and post at scale.

Scoped to your brief

  • 40+ videos/month
  • On-location or studio production
  • UGC creator sourcing & management
  • Scriptwriting & storyboarding
  • Dedicated post-production team
  • Same-day rush turnaround
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Video Editing questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

First cut within 48 business hours of receiving footage, revisions within 24. Rush 24-hour delivery is available on Volume and Studio. We've held that standard across 9,000+ delivered edits.

Video Editing

Ready to fix this properly?

Retention is the whole game. We edit for the scroll — hook in 1.5 seconds, pattern interrupts every 4, and a payoff that actually sells.

Our commitment: Send us your footage and we'll edit two videos free. If they don't beat your current best performer, you owe us nothing.